
Markus Jentner joined Bettcher in 2016 as a Senior Client Advisor. His responsibilities grew with his promotion to his current role as Director European Sales. "I currently manage sales strategies and growth, analyze competitors, develop and track KPIs, build and lead a strong EU direct sales and customer service team, and support key account management, HR, marketing and finance," he said.
Markus enjoys the challenges of managing a multi-national team and supporting Bettcher's customers. "We have the best tools on the market," he said. "That simplifies my job of understanding complex challenges that arise among my teams, customers, competition and a constantly changing industry."
Problem solving is integral to Markus' role. "It's part of everything I do," he said, "and it's what makes each day rewarding." His university degree in meat technology and previous professional training as a chef and butcher help bolster his understanding of customer needs.
At Bettcher, Markus' impact is considerable, as he helps decipher the market and lead the outreach that guides customers and earns their lasting trust. "Analysis and results are the keys to success in this role," he said, "along with a real love for what I do."









